The Daily Grill !!!

Arnav says:

China’s Walk More Drive Less Road Graffiti Campaign

People (knowingly or unknowingly) stepping on a Sponge soaked in a Green environment friendly paint and help create the graffiti to make the Bare tree go green.

Ashfaque Anees says:

chinas-walk-more-drive-less-road-graffiti-campaign

http://www.treehugger.com/files/2010/12/chinas-walk-more-drive-less-road-graffiti-campaign-wins-green-award-grand-prix.php

On seven pedestrian crossings in Shanghai an enormous drawing of a bare tree was placed in the middle of the road. As people crossed the street they walked over a patch of green paint which then spread their green footprints across the canvas, painting the branches of the tree with leaf footprints.

The campaign was “targeted at young people who chose to drive over walking.” The gigantic posters were then moved from the street to vertical billboards on nearby buildings to advertise that walking is greener than driving.